I was having lunch with a friend.
“This is what we want to start focusing on offering” he said.
They were wondering if LinkedIn was a good place to find active business owners that are more established.
Their service evolved.
So did their target audience.
Not only are small business owners actively using it, 94% of Fortune 500 CEOs use LinkedIn.
It’s no wonder why.
LinkedIn is a powerful platform for business owners to connect with clients, network with peers, and grow their businesses.
But how can you, as a business owner, capitalize like those CEOs have?
In this article, I will show you how you can make the most of LinkedIn and use it to:
- Become an industry authority
- Build relationships with your audience
- Book more calls
- Land more clients
- Grow your business.
We’ll cover 6 shifts to help you learn, connect, and close more clients on LinkedIn.
1. Fishing
Landing clients on LinkedIn is similar to fishing.
“Fish where the fish are”
If you know where to fish, you won’t have a problem catching fish.
Want help with this? We will do the analysis for you to help you start on the right foot with a Free Target Market Mini-Analysis.
2. Bait
You know where to fish.
Now, you need to know how to make your prospects “bite”.
- Creating posts that are relevant to them
- Reaching out with Personalized messages.
It all comes down to using the right “bait”.
Want help finding the right bait? Get a free market demand analysis where my team and I will personally research this for you for free.
3. LinkedIn Activity – Last 30 Days:
There are 800 million people using LinkedIn.
Sales Navigator’s “Last 30 Days” feature gives you access to prospects currently active on LinkedIn.
Reaching out to active vs inactive prospects will increase your reply rate on LinkedIn.
Reaching out to active vs inactive prospects will increase your reply rate on LinkedIn.
4. Curiosity:
You want to stimulate curiosity so your prospects respond to your DMs.
This is marketing 101.
You aren’t selling in the DMs.
You’re getting prospects to book calls with you.
To pique interest and capture attention, ensure your messaging is highly relevant.
See our Prospect Primer Template Pack.
5. OFFER
When pitching your offer to clients, it should make them feel like they’re losing out by saying “no”.
Create a dull offer – your prospect says “no”.
Create an “irresistible” offer – your prospect says “yes”.
For the past 3 years, after thousands of tests in 20+ industries, we’ve averaged 45%+ opt-ins.
6. booking calls
If you want to book calls and land more clients, offer free value.
- Give them a resource you saw that would be helpful for them
- Write a LinkedIn article and send it to them.
- Tips
- Resources you’ve made
- Engage with their content to nurture the relationship.
Now you know how to make the most out of LinkedIn, just like 94% of Fortune 500 CEOs.
With these 6 mindset shifts, you can become an industry authority, build relationships with your audience, book more calls, land more clients, and grow your business.
Want to go faster?
1. If you’re looking for traction on LinkedIn, the best place to start is with a free audit so you can know what you personally should focus on: → LinkedIn Audit
2. Level up your messaging: → Prospect Primer Pack
3. Don’t miss out on potential clients on LinkedIn due to small details. Our white-glove service and proven frameworks ensure that no opportunity goes unnoticed. → Blueprint Session
