ESSAYS
Browsers to buyers: Guiding leads through a buyer’s journey
Your future clients need your help. They need your help understanding options, knowing what to look for, what to avoid, and all the other obstacles during their buyer’s journey. Some do this already, but sadly, this journey-driven leadership is fading in a world...
5 Lessons the Shooting Range Teaches Us About Business
It’s always intriguing to me how many business lessons are learned outside of business. I’ve been shooting guns since I was 5 and building businesses since 14 and I’ve noticed a lot of crossover of insights. Here are 5 Lessons the Shooting Range Teaches Us About...
Simplify to Amplify: The 5-Step Blueprint to Transform Your LinkedIn Presence
“My last coach had me posting, but it didn’t feel systemized” “It felt…disconjointed” This wasn’t the first call I have heard this on where someone was juggling tactics and trying to feel like you have a system you understand. Navigating LinkedIn doesn't have to be a...
Imposter Syndrome: 9 Ways to Deal With It Before It Hinders Your Success
“Am I good enough?” “Did I get lucky?” You're not alone. It’s common for high-performers to feel self-doubt, or “Imposter Syndrome”. That gnawing feeling of unworthiness. A constant internal questioning - did I just get lucky? Am I REALLY good enough? This feeling is...
How to Align Sales and Marketing with the M.A.P.S. Framework
Was talking to a friend the other day. “Would you consider your company to be a marketing or sales company?” It’s a great question. I replied to him with this. “I actually sit at the crossroads of both, combining them into my own strategy. Instead of focusing on...
5 rules for better clients
I was on a summit last weekend with some entrepreneurs. “What makes a “better” client?” I asked the audience. They all said the pretty much the same thing. “We want clients who are eager to engage for the long term” If you’re looking to get “better” clients, then we...
Tactics Vs Strategy
I was on a call with a friend yesterday. Since our last call, they hired a person to help with LinkedIn. At first, it was great. The person swiftly executed on the tasks that were given. They had a great attitude. Since they were from another country, they were also...
What Criminals & Entrepreneurs Have In Common.
“What did he look like?” the investigator asks. “He was between 5’2” and 6’8”“ says the suspect. “Anything else?” “Yeah, he had ears too” It’s all incredibly vague. Regardless of how vague, they draw it up and ask people if they have seen this person. It’s a...
Product-Led or Sales-Led? Or Both?
Last week I had a conversation with one of the most ambitious people I know. He was all in on product-led growth. While sipping our coffees, I listened to his plan. He was convinced that a strong product would organically attract all the clients he needs for his new...
What Does It Mean To Be Salesy?
Yesterday I was having this conversation on LinkedIn. It was going well. We were talking about tools to help with content. Which is a fun topic. Then he sends this: “Are you crushing it or could your course use a boost in sales?” I immediately get that all familiar...
Should We get married?
Should we get married? I know it’s an odd question, but I am asking for good reason. Let me explain: I was on a call the other day with an operations coach. It wasn’t an unusual call. I see this all the time actually. Good coaches with what seems to be a choke hold on...
Do This Instead Of New Years Resolutions
This morning, I was “rolling” this morning with Our Muay Thai coach, PJ. Rolling is what we call sparring in Brazilian Jiu Jitsu, which is a type of submission grappling. PJ is a badass that moved to Tennessee from New York earlier this year. He’s coached some of the...
The Great Waffle Mishap
Let me tell you a quick story. It was a lazy Sunday morning. There’s jazz playing in the background. I’m in the kitchen, carefully wrapping up and freezing chocolate chip waffles I had just made. The next day, I threw one in the toaster as one of my favorite...
Want to skip straight to 2050 in business?
I was scrolling through Facebook the other day and I saw a video of someone working on their car. While under the hood, he could not only see what he was working on… He could see every instruction, and piece of data he needed to get the job done. WITHOUT getting his...
The #1 Thing that drives entrepreneurs
It isn't revenue, sales, or 2-CC awards... I was sitting in my recliner reading a book on my Kindle. Drinking a cappuccino I had just from my espresso machine, I almost spit out my coffee when I realized. Entrepreneurs aren't like everyone else. They are hunters. This...
Phases of Prospecting: From Cold to Sold
For years, I've utilized the principles outlined in "The Lost Art of Closing" as a cornerstone of my sales strategy. What I particularly admire about this book is its focus on the internal commitments required in a sale, effectively separating the human experience...
Want To Have an Unfair Advantage in the Market? Use This Framework To Find and Guide Perfect-Fit Clients.
I have been in the high-ticket digital marketing space for over 10 years. Throughout my career, my outbound campaigns on LinkedIn have achieved a remarkable 90% response rate. Earlier in my career, I not only doubled the conversion rates for numerous big-ticket(auto,...
5 Ultra-Simple Steps to Dominate LinkedIn and Land 5 Qualified Calls EVERY Single Day
Did you know there's a goldmine sitting right under your digital nose? That's right. I'm talking about LinkedIn, the networking platform you've likely been underutilizing. It doesn't have to be difficult. With a little consistency, you can get great results in just 20...
Why Courses and Group Coaching are Failing you
Meet Sarah. She's a go-getter business owner like you and me. Sarah initially takes the DIY route, buying tons of online courses and business books, burning the midnight oil, trying to make sense of it all. But guess what? Without guidance, she feels lost in an ocean...
Silver Bullets vs Heat Seeking Missiles
"Nate, if you've sent 10,000+ messages, shouldn't you know exactly when a new client will hit their goals?” It’s not the first time I’ve been asked this. I wish it worked like that. It would make things SO much easier. Unfortunately, marketers worsen the problem by...
Breaking Free from Self-Rejection: Unleash Your Sales Potential
"You take that one, I don't want him." Negativity isn’t uncommon in the sales world. The bottom 90% of salespeople are jaded, unfortunately. I looked out at the window at a customer approaching the building. "How does this sales rep who started around when I did, who...
My Sales Journey from In-Person to Internet
When I was 21, I sold cars at the local Ford dealership. I had a small office on the second story. Any time I saw someone pull into the lot, I would race down to meet them. With a firm handshake and a smile, I welcomed them to the dealership. Then we sat down and got...
6 Strategies to Master LinkedIn Like a Fortune 500 CEO
I was having lunch with a friend. "This is what we want to start focusing on offering" he said. They were wondering if LinkedIn was a good place to find active business owners that are more established. Their service evolved. So did their target audience. Not only...
The #1 Reason Businesses Fail at LinkedIn Prospecting
It's not their strategy, financing, lack of marketing or sales effort... You could be putting in all the effort in the world, but if you don't have this step right, you'll hear crickets in your inbox. Many business owners think connecting, DMs, and a good profile are...
REACHING OUT: Not Your Average LinkedIn Guide
If you’re reading this, most likely you are in one of two situations. 1. Thinking of starting using LinkedIn and want to know the best way to do it. 2. Currently utilizing LinkedIn and doing some outreach, but may not be getting the results you feel you may deserve....
The #1 Client-Boosting, LinkedIn Strategy for High-Ticket Coaches
Thinking about using LinkedIn to get clients? You may not be as familiar with LinkedIn as you are with other social media platforms like Facebook and Twitter. But this shouldn't stop you from using it to your advantage, especially when it comes to client acquisition....
How to Make $20k in 20 Minutes / day
Do you want to know how one of my clients was able to increase their coaching business revenue by 20k? If so, then you should keep reading. To those who want to stop spending half their day prospecting. I am going to tell you about a case study that is one of the many...
The Argument for Authenticity: Marketing Automation
The marketing landscape has changed significantly in recent years. Marketing automation is a controversial topic, with many loving and hating it.
The Ultimate Guide to Achieving Goals
It's hard - if not impossible - to succeed at achieving your goals without effectively defining them. Every successful person is built on a solid foundation of aspirational dreams, but consistency in executing daily actionable steps is the real key to getting what...
