Should we get married?
I know it’s an odd question, but I am asking for good reason.
Let me explain:
I was on a call the other day with an operations coach.
It wasn’t an unusual call.
I see this all the time actually.
Good coaches with what seems to be a choke hold on their client acquisition.
“Why is it so hard to get clients?” he asked.
“Well, why should they buy from you?” I asked in response
You could see him getting energized, ready to defend his market positioning.
“Shouldn’t it just be that we find who needs what we offer, and then show how we can help them?”
It’s an understandable question.
But let me ask you this…
If someone you have never met walked up to you and the first thing out of their mouth was “Here are all the reasons we should get married” and they proposed…
Would you say yes?
My guess is no.
If you have something to sell, then yes there are people who would benefit from that value greatly.
But there is more to it than just being valuable.
There are tons of struggling businesses who have an insanely valuable offers..
These are the “starving artists” of the business world.
And, I don’t want you to fall in that bucket.
I want MORE for you.
And this is where I see a lot of people get caught up.
For acquiring new clients, let alone high-value clients…
High-value clients are sought after and have others trying to win their business constantly.
Market Positioning (Why) answers why your product or service is the best option for your potential customers.
It’s about differentiating your brand in the market, highlighting unique selling points, and establishing a clear image in the minds of your target audience.
Take another step with what I call “Competing on Proximity”.
Proximity on the other hand goes beyond just explaining why your product is the best choice.
It’s about helping them in the stages BEFORE they are ready to buy.
This is where 97% of the market is actually at.
They have an internal buyer’s journey with internal questions they must answer BEFORE they are even ready to buy.
Instead of “When you’re ready to buy, here we are” and leaving it there.
Become the “Guide” that helps them through that buyer’s journey.
Your market needs leadership.
They crave to be led.
So lead them into making the decision to buy.
That is your responsibility.
But how exactly do you do that?
What are the steps to follow?
How do you position yourself in a way that fits right into their buying journey?
Luckily for you, this is what I am teaching in 11 days inside of “Perfect 50 Leads”.
To get more info, make sure to subscribe to my newsletter, or if you want to get additional help, you can book a call with me.
