The marketing landscape has changed significantly in recent years.
It’s become more difficult for marketers to get their message across and stay top-of-mind with consumers.
Marketing automation is a controversial topic, with many loving and hating it.
You may have heard…
😬 “It’s Spammy”
😬 “It’s Inauthentic”
😬 “It doesn’t work”
😬 “Customers hate automation”
or…Â
😎 It saves time
😎 It eliminate lots of repetitive tasks
😎 Save energy and attention span
😎 Create personalized content at scale
😎 Eliminate the cost of hiring new employees
So what is Authenticity?
Seth Godin describes authenticity as consistency. It means showing up day after day with congruency in your message. A Mckinsey study of 27,000 people revealed that consistency is crucial for building trust and loyalty.Â
Marketing automation gives you authenticity to grow, save time, and focus on what you do best because it is consistent.
