The Great Waffle Mishap

Nate Morse

Let me tell you a quick story.

It was a lazy Sunday morning.

There’s jazz playing in the background.

I’m in the kitchen, carefully wrapping up and freezing chocolate chip waffles I had just made.

The next day, I threw one in the toaster as one of my favorite pre-workout snacks.

A few days later though…

After a few minutes of checking every possible place for those waffles.

I noticed they probably fell into the cupboard.

“Oh no, ” I thought,

“I hope they didn’t fall down there.”

And then when I checked the cupboard, I confirmed my fears.

My waffles fell into the back of the cupboard.

“I wish I would have just put them in the freezer”

This got me thinking about how easily opportunities, much like waffles, can be misplaced in business.

We work hard to create these opportunities, these ‘golden waffles”.

But without proper care, without the right system in place, they can end up misplaced or forgotten.

Or even worse, wasted.

In a world where our next big opportunity might just be waiting in an unopened LinkedIn message or a profile we scrolled past, it’s crucial to have a strategy.

Sifting through the cupboard of our network, finding those hidden waffles – the unexplored opportunities – and making the most of them.

I want you to have your waffles and eat them too.

Not waste them like I did.

We take your existing connection base, identify the best opportunities, and set up a system to generate the best “waffles” you’ve ever had.

Not only do they pay you the most.

But you enjoy them most.

That’s what I want you to have more of.

 

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