“What did he look like?” the investigator asks.
“He was between 5’2” and 6’8”“ says the suspect.
“Anything else?”
“Yeah, he had ears too”
It’s all incredibly vague.
Regardless of how vague, they draw it up and ask people if they have seen this person.
It’s a hilarious.
This bit is from one of my favorite stand-up comedians, Tom Segura., about the show “The First 48”.
If you haven’t seen the show, it’s where a TV crew follows real-life homicide detectives for the first 48 hours after a murder.
“It’s Wednesday, that was Monday, that’s old shit.”
What isn’t funny, unfortunately, is how similar this is to entrepreneurs.
One of the first questions I ask business owners is “what is your target market?”.
This helps me see how dialed in they are with their marketing so far.
It also gives me a good idea of how much dialing in is needed to get stellar results.
The more vague, the more vague their messaging etc will be.
The more potent, the better results we get.
In fact, someone we just helped with this reached out to me last December.
“We made more last month than the rest of the year combined” he said.
“What made the difference you think?” I asked.
“Honestly, I didn’t think it was going to work. I thought it would alienate a bunch of people. But instead it really compelled the right person and things blew up.” he said.
You see, narrowing down the audience unlocks deeper strategy.
If you have too broad of a target, it’s difficult to develop a deep strategy.
When you have the right target and right strategy, that’s where the magic happens.
Now for my client, this was a $10k workshop, but I want to give you the same experience for free as a bonus inside of “The Perfect 50 Leads”.
Because without the right target, you wont be able to get the right leads.
And my mission is to help you get better clients.
Clients that can not only pay you more.
But clients that you actually enjoy working with.
As far as I am aware, noone is doing this well besides us.
There are still a few spots left and it starts in a few days.
To get more info, make sure to subscribe to my newsletter, or if you want to get additional help, you can book a call with me.
