Your future clients need your help.

They need your help understanding options, knowing what to look for, what to avoid, and all the other obstacles during their buyer’s journey. 

Some do this already, but sadly, this journey-driven leadership is fading in a world increasingly driven by superficial tactics.

I see a lot of coaches and consultants trying to get attention, hoping people buy from them.

Unfortunately, this leaves buyers “stuck” in the journey. 

Your audience also needs help answering their internal questions.

And if you can’t answer them, they will go find some influencer to help them at which point you aren’t the thought leader anymore. 

I am on a mission to catalyze the way coaches and consultants help their ideal clients navigate the buyer’s journey. 

Afterall, coaching and consulting is needed before the sale.

Over the course of my 10 year career in the high-ticket space, I’ve been lucky enough to work with some amazing people and businesses. 

All of my work has a nucleus that is this: Understand,map out, and help the underserved buyers in the market by being their guide, making them the hero of their own journey.

Imagine this scenario: you stumble upon a LinkedIn profile that piques your interest after liking a post. 

Excitedly, you click on it, hoping to learn more about the person behind the profile. 

But to your disappointment, all you find is content solely focused on what they sell, nasically reading a brochure. 

Now, let’s be honest, if you’re still in the early stages of your buyer’s journey, this profile won’t resonate with you. 

And that’s the issue.

Here are a few internal questions that your audience needs to answer before they can start working with you:

• What do I need? Identifying personal or business goals, challenges, and what success looks like.
• Is coaching or consulting right for me? Assessing if this approach fits their learning style, business needs, or personal growth plans.
• Can I afford it? Evaluating budget, potential ROI, and exploring pricing or package options.
• Who is the right coach or consultant for me? Researching qualifications, experience, and compatibility.
• What results have they achieved with others? Looking for testimonials, case studies, and success stories.
• How do they work? Understanding the coach or consultant’s methodology, tools, and communication style.
• What commitment is required? Considering the time, energy, and changes needed to make the most out of the engagement.
• What are the alternatives? Exploring other methods, coaches, or solutions to achieve the same goals.
• How do I get started? Figuring out the process for initiating services, scheduling, and payment.
• What should I prepare? Preparing personal or business information, goals, and questions to maximize initial meetings or sessions.

As coaches and consultants, our goal is to guide individuals on their unique journey. 

Compete not just on positioning, but PROXIMITY to where they are at within the buyer’s journey.

To do that successfully, we need to be relevant to them at each stage. 

By solely focusing on the end result and skipping the buyer’s journey, we miss out on the opportunity to demonstrate our value and expertise.

Don’t miss the opportunity to give your market a taste of how you work by leading them through the buyer’s journey. 

Unless you don’t want to be a leader 😉

I believe in you. 

P.S. Want to see how to find the low-hanging fruit in your market on LinkedIn and be the most relevant option they come across? Book a time with me and I’ll show you the process.

Was talking to  a friend the other day. 

“Would you consider your company to be a marketing or sales company?”

It’s a great question. 

I replied to him with this.

“I actually sit at the crossroads of both, combining them into my own strategy.

Instead of focusing on just the buyers journey(marketing), or the sales process, we actually align the two and focus on driving results. 

Next I showed him our journey mapping tool, where we literally align the sales process and buyers journey. 

My M.A.P.S. Framework is broken down into key stages, each designed to seamlessly integrate sales and marketing efforts.

Here are some of those stages with some examples.

CONNECT: The First Encounter

Sales Process: This is about making the initial contact with the prospect.

Marketing Content Example: Share an insightful article or post on LinkedIn that addresses industry trends or pain points, inviting discussion and interaction.

ENGAGE: The Conversation Starter

Sales Process: Here, you’re actively engaging in a dialogue, showing that you’re paying attention.

Marketing Content Example: Create polls or thought-provoking questions related to your industry to stimulate engagement and show genuine interest in your connections’ opinions.

UNCOVER: The Insightful Inquiry

Sales Process: This stage involves digging deeper into the prospects’ needs and challenges.

Marketing Content Example: Post case studies or customer testimonials on LinkedIn that subtly show how your services have solved similar challenges.

DISCOVER: The Value Proposition

Sales Process: You’re identifying and discussing solutions that can help the prospect.

Marketing Content Example: Share short videos or infographics that clearly demonstrate the unique value proposition of your offerings.

CONSIDER: The Reflection Point

Sales Process: Prospects are contemplating your solutions and how they fit into their 

requirements.

Marketing Content Example: Write articles or posts that detail success stories, focusing on the benefits and outcomes of your service or product.

ALIGN: The Strategic Partnership

Sales Process: It’s time to align your offerings with the prospect’s goals and demonstrate how you can achieve them together.

Marketing Content Example: Use LinkedIn Live to host a Q&A session, discussing industry challenges and showcasing your expertise in providing solutions.

COMMIT: The Closing Phase

Sales Process: You’re finalizing the deal and establishing the terms of the partnership.

Marketing Content Example: Personalized direct messages that recap the value discussed and the next steps, reinforcing the benefits of the partnership.

Not only did we make things easier for him in his sales and marketing efforts, but he was now confident because we plugged any holes or sticking points in the buyers journey.

This is only a small piece of what we go over inside the “M.A.P.S. Framework” inside the Better Client Blueprint.

Not only do we show how to align your sales journey to their buyer’s journey, but it shows how to find the best clients on LinkedIn, which Kevin used to get a record month.

Click here to learn more about the Better Client Blueprint.

Yesterday I was having this conversation on LinkedIn.

It was going well.

We were talking about tools to help with content.

Which is a fun topic.

Then he sends this: “Are you crushing it or could your course use a boost in sales?”

I immediately get that all familiar feeling.

“Awe man, come on” I think to myself.

All the momentum the conversation had was now gone.

Feels like we’re in a new conversation.

Like a train that derailed.

It felt “Salesy”.

And “How do I not be salesy?” is a common question I get.

We know the “ick” feeling, but how do we avoid giving it?

And “salesy” doesn’t actually give that much detail why mechanically it happens.

So I wold like to take a stab at breaking it down for you

As the saying goes, “people love to buy but don’t like to be sold”.

And what I believe that’s really talking about, is change.

You see, Instead of asking if I wanted to change, with a close ended question, he could have had a way higher chance of getting me as a client if he asked open ended questions around how things are going.

If I voice I want to change, that’s me moving to the next stage of the buyer’s journey.

There is no need to push people.

Lead them.

Being the guide in the market, making your ideal future-clients the hero of their own journey is exactly what we do inside of “Perfect 50 Leads”.

There are 9 days remaining, and we still have some spots remaining.

The journey to better clients begins with you.

To get more info, make sure to subscribe to my newsletter, or if you want to get additional help, you can book a call with me.