REACHING OUT: Not Your Average LinkedIn Guide

by Nate Morse | Jun 5, 2023 | LinkedIn

If you’re reading this, most likely you are in one of two situations.

1. Thinking of starting using LinkedIn and want to know the best way to do it.

2. Currently utilizing LinkedIn and doing some outreach, but may not be getting the results you feel you may deserve.

In 2016, I began using LinkedIn for outreach as phone calling and door knocking was effective, but I wanted something more efficient.

I fell in love with it and soon became my main way to land high-ticket, high-caliber, dream clients.

Not only for myself but in 2020 I went all in and built APEX Conversion, where we help industry leaders land incredible clients.

After tens of thousands of tests, we realized that there are three outcomes needed to be successful when it comes to LinkedIn Outreach.

Focused Targeting
Irresistible Personalization
Unstoppable Results

In this no-holds-barred guide, I’m going to share with you the key factors that will have your LinkedIn inbox bursting at the seams with messages from high-caliber clients.

Focused Targeting

The thing we need to have effective LinkedIn outreach is focusing on your target audience.

This means narrowing down your search to individuals who are most likely to want or need your product or service.

Identify industry-specific groups and organizations, or individuals with similar job titles to your ideal prospects.

Determine your target audience

Market research helps you understand your ideal customers so you can tailor your products or services to meet their needs.

Analyze clients you have had success with to determine what demographic or psychographic factors they share and build a profile of your target audience.

Conduct surveys, focus groups, and analyze social media demographics to gather data on your target audience’s age, gender, income, interests, and preferences.

In Jim Collin’s book, Good to Great(would recommend), this is one of the first steps they take.

Look at the current T.A.M.

Find the current and future market opportunity is in the market with T.A.M. analysis

Total addressable market (T.A.M.) analysis looks at the size of the current and future markets for your product or service in order to help you plan accordingly.

Use data from previous sales, market research, industry reports, and competitive intelligence to gather information on your current and potential T.A.M.. (If you’d like to see what we look for, DM me “Dominate” to get our Domination Plan mini-training)

Uncover crucial customer needs and desires

Market research helps you understand what customers are looking for so that you can create products or services that meet their needs and wants.

The book, The Pumpkin Plan by Mike Michalowicz, is a great supplement to this.

Ask customers directly by conducting surveys, interviews, focus groups, online reviews, and other methods of data gathering to get a better understanding of their needs and desires.

This has a major impact on messaging conversion.

Understand your positioning

Understanding the competition will help you identify potential opportunities and threats to your business.

Analyze what they’re doing in terms of marketing, product offering, pricing, etc., and read customer reviews to uncover insights into their weaknesses and strengths.

Gain insight from industry experts

Industry experts can provide valuable insight into market trends, upcoming changes in technology or regulations that could affect your business, and other relevant information.

Once you’ve identified your target audience, take the time to research their interests, pain points, and challenges. This information will help you craft your approach and create messaging that resonates with your audience. Don’t be afraid to get niche and specific. The more targeted your approach, the better your chances of success.

Tip: Remember to make sure your profile is compelling for those you target, if you want to see where you are at, grab a free profile audit here.

Irresistible Personalization

Assuming you got the targeting right, the next step is personalization.

You want to make your target audience feel like you’re speaking directly to them.

This means using their name and referencing specific details or pain points that you uncovered during your research.

Avoid generic messages or pitches, as they’ll likely end up in the trash bin or ignored altogether.

Instead, create personalized messages that show your audience you’ve done your homework, and you have a solution to their specific problem. Click here to get our top converting intro messages.

Tip: If you have low reply rates, consider supplementing regular posting of content to have more opportunities to test what messaging resonates with the target market.

Unstoppable Results

Never stop testing, and you’ll never stop improving – David Ogilvy

How do we measure results?

We look at just 3 numbers.

Acceptance Rate – How many people accepted / how many we sent a connection request to. ie. 86 new connections / 100 connection requests sent = 86% Connection Rate.
Reply Rate – How many people replied out of those that accepted? ie. 72 replies / 86 new connections = 83.8% Reply Rate
Interest Rate – How many conversations turned into them opting in? ie. 57 opted-in / 72 replies = 79.2% interest rate

If let’s say your average sale is $15,000, you just added $855,000 into your pipeline.

Your pipeline will increase by almost a million dollars every week.

We have hit numbers like these many times.

Not immediately.

When it starts out, it’s not even close.

If you’d like to get an audit on your current setup, click here to get a pipeline audit

With the right targeting and research combined with the you can have an insanely successful outreach campaign.

By focusing on your target audience, creating personalized messaging, and staying consistent in your efforts, you’ll be well on your way to dominating LinkedIn outreach.

Ready to take the next step in your business?

1. If you’re still looking for traction in with LinkedIn, I’d recommend starting with a free profile audit and strategy session: → LinkedIn Profile Audit

2. Level up your messaging: → Prospect Primer Pack

The #1 Client-Boosting, LinkedIn Strategy for High-Ticket Coaches

by Nate Morse | Jul 20, 2021 | LinkedIn

Thinking about using LinkedIn to get clients?

You may not be as familiar with LinkedIn as you are with other social media platforms like Facebook and Twitter. But this shouldn’t stop you from using it to your advantage, especially when it comes to client acquisition.

LinkedIn is the most powerful professional social media platform out there. It’s more than just a resume and contact list, it’s an opportunity to connect with people who matter in your industry. And now, we’re going to show you how to use it like a pro so that you can get the business opportunities that are right for you.

HOW TO LEVERAGE AND LEAD ON LINKEDIN

In this training that was hosted for 7 & 8 Figure High-Ticket Coaches and Consultants, You’ll learn how to leverage LinkedIn features like Sales Navigator and InMail messages so that your profile stands out from other professionals on the site.

We’ll also share tips on how best to craft your profile and optimize your settings so that potential clients find what they need when they search for someone like you.

With these tips, you’ll be able to get the clients that need you.

Explore the hour long webinar below to see how LinkedIn can be your most powerful tool for attracting quality business.

How to Make $20k in 20 Minutes / day

by Nate Morse | May 27, 2021 | LinkedIn

Do you want to know how one of my clients was able to increase their coaching business revenue by 20k?

If so, then you should keep reading.

To those who want to stop spending half their day prospecting.

I am going to tell you about a case study that is one of the many success stories from our APEX Linkedin consulting program.

Our Client, Greg, is an entrepreneur who had a passion for coaching, people, and changing lives.

After partnering with us in our APEX LinkedIn consulting program, he was able to generate an extra $20k in 1 month, in just 20 minutes per day!

We really learned a lot and the journey with this client has been nothing short of fulfilling.

It’s what every client relationship should model after.

Not only did he get a significant return on his investment, but we learned some things that we have been able to test out in our LinkedIn Lab.

The Problem

Couldn’t get connected with the right people
Could not get the right conversations started
In A Saturated Market

What Greg was Experiencing

Taking too long to get clients
Spending time prospecting when he could be with family
Stressed out from the day to day

Our Solution

Start the right conversations with the right people
Tailored approach on LinkedIn specific to what he offers and who he offers it to(almost the complete opposite of what most do on LinkedIn)
Cut down time needed to get in conversations with the right people
Cut down time from the right conversations into sales calls.

Schedule time with me

The Argument for Authenticity: Marketing Automation

by Nate Morse | Apr 14, 2021 | LinkedIn

The marketing landscape has changed significantly in recent years.

It’s become more difficult for marketers to get their message across and stay top-of-mind with consumers.

Marketing automation is a controversial topic, with many loving and hating it.

You may have heard…

😬 “It’s Spammy”
😬 “It’s Inauthentic”
😬 “It doesn’t work”
😬 “Customers hate automation”

or…

😎 It saves time
😎 It eliminate lots of repetitive tasks
😎 Save energy and attention span
😎 Create personalized content at scale
😎 Eliminate the cost of hiring new employees

So what is Authenticity?

Seth Godin describes authenticity as consistency. It means showing up day after day with congruency in your message. A Mckinsey study of 27,000 people revealed that consistency is crucial for building trust and loyalty.

Marketing automation gives you authenticity to grow, save time, and focus on what you do best because it is consistent.

The Ultimate Guide to Achieving Goals

by Nate Morse | Nov 1, 2017 | Goal Setting, Personal Optimization

It’s hard – if not impossible – to succeed at achieving your goals without effectively defining them. Every successful person is built on a solid foundation of aspirational dreams, but consistency in executing daily actionable steps is the real key to getting what you want. According to a study done by Dominican University, the simple act of writing goals makes you accomplish significantly more.

The truth is that writing well defined and specific goals that compel and drive you to achievement is no easy task. Sure, you can write, “I want to be a millionaire” on a fast-food napkin… that won’t help you take home a trophy – and you want the trophy.

Goal setting is a simple strategy that can set you in the right direction to prove those who doubt you, wrong. Another study revealed that when people set specific and challenging goals, they are 90% more likely to achieve their goals than those who do not.

Now, no matter what area of life you want to improve, you can define what you want and face the right direction. But, to hit milestones, and get real results, you need more. You need a system that you can implement, and use, that will help you achieve momentum and reach your potential.

In this in-depth guide, I’m going to show you the step-by-step process that my clients and I personally use to set and achieve goals.

Define Your Dream Goal
Make that Goal S.M.A.R.T.
Develop Mental Toughness
Prepare the Elephant
Create a Power Plan

This process is basically the same for any kind of goal, no matter how big or small it is.

Step #1: DEFINE YOUR DREAM Goal

A lot of people struggle with creating goals outside of their comfort zone, and I understand why. At a young age our parents, teachers, etc. tell us we can become anything we want when we get older. Then, when we actually become older, those same people tell us that we need to be “practical” and “realistic”. Many people, unfortunately, don’t strive beyond mediocrity because they think those people are right…even though they aren’t you.

I am giving you permission to imagine the possibilities and your wildest dreams.

Start with an area of your life: careers, family, friends, other relationships, schooling, spirituality, traveling, fun, charity, money, health, and much more. These are some areas to get your brain churning.
What is the biggest struggle there?
Where exactly would you like to be? Describe it vividly.

Examples: I want to be completely free of debt and have $200,000 in the bank…or I want to win the strongman competition.

If it doesn’t scare you, you aren’t thinking big enough. You need something that if you told people, they would think you are crazy and say there is no way it will happen… to an average person. But you aren’t average 🙂

TIP: If you find yourself at a mental roadblock, try meditating, going for a nature walk, or taking a shower.

Step #2: Make that Goal S.M.A.R.T.

Do you ever feel like you just worked really hard but didn’t get anywhere? Most people start with a goal that gives them direction, but not a specific destination and an arrival time. Here’s an example, “I want to live healthier and lose two inches around my waist.” That sounds great, right? Well, they are facing the right direction, but it is not specific enough to be put in their path of effort. It needs to be so clear that we can eventually assign behavioral paths to achieve the result. Take a look at your goal and make sure you cover all the bases of the S.M.A.R.T. goal framework:

Specific – Who, What, When, Where, and Why. The goal should be written and clearly define what you are going to do.
Measurable – How much, how many, and how will you know when your goal is completed?
Achievable – The goal should be challenging but not impossible (sorry folks, no catching unicorns). If someone has done it, then it is achievable.
Result Focused – Goals should measure outcomes.
Time Bound – Make deadlines. Without a sense of urgency, a goal will likely never come to fruition. Parkinsons Law states, “Work expands to fill the time available for it’s completion”.

Step #3: Develop Mental Toughness

In a popular Ted Talk, Researcher Angela Lee Duckworth talks about her interesting findings in what was common among successful salesman, military personnel, spelling bee champions, and students.

[embedyt] https://www.youtube.com/watch?v=H14bBuluwB8[/embedyt]

“Grit”, she said, was the outstanding seperating charactaristic from those that acheive to those that don’t. Her definition of grit is “passion and perseverance for very long-term goals… sticking with your future, day in day out…”

I describe that as being relentless.

What if you could develop and cultivate the necessary grit and relentlessness we need to accomplish the goal?

Self Development Guru, Tony Robbins says that what we accomplish in life is controlled by how we assign pain and pleasure.

In order to clearly define the pleasure that drives us to relentlessly pursue this goal and fight tooth and nail, we have to answer questions that uncover our Why.

Discover Your Why

Why did you choose this area of life?
Why do you want to do something big?
Who do you have to prove wrong?
Who do you have to prove right?
Why do you really want this?

In order to clearly define the pain, we have to answer questions that uncover what’s at stake so that we have no choice but to take action.

Discover What’s at Stake

Who would be disappointed?
Who would be proven right?
What other options would you have if you didn’t take action?

This framework will ignite your ability to take action. Do you win, or face regret?

I would rather push through being uncomfortable than ending up looking back realizing I don’t have the option anymore, and being full of regret.

Step #4: Prepare the Elephant

Maybe you went for a goal in the past and the feeling of not making any progress was overwhelming. This happens to us all. Kids are the best at this, you hear them say, “That will take forever!” and they don’t even take the first step. So what do you do?

You sit down with them and make a list of steps to finish. We as humans need to break down our goals into smaller chunks to feel capable and make progress. Using the S.M.A.R.T. goal system from Step #2.

Write goals for the following…

Where do you think you could be in 3 years? This is a common goal to go for as it’s far in the future, but not too far.
Where do you think you could be at in three Months?

Step #5: Create A Power Plan

Ok, you have written down the results that you want. Now, you need to plan actions for next week that will yield progress towards those results. What are the tasks that you can accomplish this week? Break them down by day, like the domino effect. The Domino Effect states that every domino can knock over a domino 1.5x its size, and the 57th domino will touch the moon.

www.the1thing.com

If you win the day and achieve momentum…You will be finishing tasks at lightning speed toward your goals.

Tip: Choose your tasks wisely. According to the 80/20 rule, 20% of what we do causes 80% of results, so make sure you are being deliberate and working on impactful tasks and not just being “busy”.

Another Tip: Don’t forget to reward yourself for being disciplined.

What are you waiting for?

Now you are in possession of:

Ambitious goals
A compelling purpose
High-quality milestone goals that you can feel confident about
A plan to execute and make things happen

Now, take a long hard look at yourself in the mirror. If you want this…show up, take responsibility, and execute on your actions. You have a lot at stake… Show up consistently and take action.